This information was taken from the 2024 TechSmith Video Viewer Trends Report

How do we ensure our audience watches and stays engaged with our videos?

Video is an ever-evolving communication medium for entertainment, information, education, and more. But, how do we ensure our audience watches and stays engaged with our videos? Creating and distributing video is easy in theory, but much harder in practice. Countless factors from video quality to clip length and distribution methods impact how viewers feel about the content. So how do we ensure that people start — and continue — watching our videos? It’s time for some answers. For the fifth time in a decade, TechSmith conducted an international study with nearly 1,000 participants from various industries to provide insight into what viewers of instructional and informational videos actually want from those videos. Let’s dig in.